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MooBella® Inc., which marries innovative technology with the world's most popular dessert, ice cream, announced that Pinnacle Food Sales & Marketing has been named the company's exclusive food service broker in the New England region.

According to Bruce Ginsberg, president and CEO of MooBella, Inc., Pinnacle is a natural partner for MooBella and its innovative Ice Creamery which, with its multi-patented technology, allows consumers to make-their-own fresh, hard-scoop ice cream in just 40 seconds. "Pinnacle is the most highly regarded food brokerage in the industry," said Ginsberg in a prepared statement. "Their team understands MooBella and can help us successfully execute our expansion strategy. We are proud to join forces with this prestigious firm."

Pinnacle Food Sales & Marketing's serves all facets of the food service marketplace within the New England region. The company offers creative strategies for customer support, optimizing the success and penetration of the diverse product lines it represents. Top brands, including Campbell's, Butterball, Kozy Shack, Tetley, and Breyer's are among the companies that Pinnacle represents. The Burlington, Mass.-based company will oversee the launch of MooBella's first 100 commercial machines within the six New England States.

Pinnacle Foods president, Fred Hilton is excited to welcome MooBella into the company's portfolio. "MooBella is an exciting company with a great product and a great story to tell. We expect a tremendous response from our clientele and from consumers."

With the MooBella Ice Creamery, consumers can choose from 96 possible combinations through a computer touch screen, and in three easy steps, make their own ice cream from a menu of two ice cream varieties (e.g., Premium and Light), twelve flavors such as Black Raspberry, Cake Batter and Mocha, and three mix-ins, including favorites like chocolate chips. MooBella ice cream is made with 100 percent all natural, real dairy ingredients. The MooBella Ice Creamery has been designed to be extremely simple for customers to operate and is also very space efficient, at less than 10 square feet – about the size of a household refrigerator.

Pinnacle Foods has three primary operating segments: refrigerated, frozen and dry foods. The company is recognized for experienced management and its diverse product line. Pinnacle markets products to a wide array of foodservice customers including universities, corporate and hospital cafeterias and quick-serve restaurants. The MooBella Ice Creamery was created for these and other high traffic food service locations such as museums, malls, and airports.